September 2006

Success at the British Turkey Awards 2006

At this year's British Turkey Awards our pre-pack Sainsburys Taste the Difference Free Range Turkey Breast won the Best Ready to Eat Product award.

The other shortlisted finalists which the TTD product was up against were:

- Waitrose Free Range Turkey Breast
- Coop Truly Irresistable Bacon Topped Turkey Breast with Apricot Stuffing

Awards are given to products which the independent panel of four judges feel demonstrate the best in taste, quality and innovation in each category. The judges commended the TTD product for its natural taste.

One of our objectives for TTD with Sainsbury's is to make it an award winning range so this is a great start and a fantastic result.